Excelsior Correspondent
JAMMU, July 16: NMDC today hosted an interactive session, celebrating World PR Day at its head office in Hyderabad in the presence of Amitava Mukherjee CMD (additional charge) and B Vishwanath CVO.
Samir Kapur, Guest Professor at IIMC New Delhi and Sudhakar Reddy, Editor (Investigation), at The Times of India delivered a session on importance of PR and Communication in this digitally advanced era.
The event kick-started with the welcome speech by G Priyadarshini, CGM (P&A) followed by an opening remark by P Jaya Prakash, GM (CC). During the event, prominent speakers from the field of Public Relations – Samir Kapur and Sudhakar Reddy shared their experiences and expertise with the employees of NMDC on the theme- ‘The Future of Public Relations in a Changing World’.
Samir Kapur highlighted how the world and PR industry has changed post covid, current trends in the field and new tools & techniques used in digital media while Samir Kapur said, “PR and storytelling is crucial, everyone needs PR. Simply putting Public Relation is making sure that your image and reputation gets managed.”
Sudhakar Reddy added, “We are living in the age of algorithms which plays a big role in shaping a brand’s image. Hashtags make and break anything and even has significant impacts on democracies too.”
B Vishwanath, CVO (Chief Vigilance Officer) NMDC, said, “PR activities have a greater effect in the entire business process. And our CMD’s broader vision on branding NMDC really worked and has ensured the attention across the country.”
Amitava Mukherjee stated, “The most important thing in the field of PR and Communication is ‘what to communicate, whom to communicate and how to communicate’ and we need to strategize what must be communicated to the people.”
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