Objective is to make it model of sustainability: Kaur
Irfan Tramboo
SRINAGAR, Aug 10: Aiming to make the Shri Amarnath Yatra a model of sustainability and set an example for other large-scale tourism events, the Housing and Urban Development Department (HUDD) is striving for zero landfill waste during this year’s yatra through various initiatives.
This year’s yatra has already seen extensive measures implemented in collaboration with ‘Swaaha,’ aimed at reducing waste generation and promoting recycling, with the clear objective of contributing zero waste to landfills.
Efforts include awareness campaigns, Sustainable Kits, waste segregation practices, and the deployment of digital tools to keep pilgrims informed and engaged in waste management.
Commissioner Secretary, HUDD, Mandeep Kaur, emphasized the importance of this initiative, stating: “Our goal is to set a precedent for future pilgrimages and other large-scale tourism events. By aiming for zero landfill, we are not only protecting the pristine nature of the yatra route but also instilling a sense of environmental responsibility among the pilgrims.”
One of the standout features of this initiative is the distribution of Sustainable Kits to pilgrims, as reported by Excelsior earlier.
Additionally, kiosks manned by volunteers at key points along the route provide these kits and offer guidance on waste segregation.
“We have been working tirelessly to ensure that every pilgrim understands the importance of minimizing waste,” said Sameer Sharma, CEO of Swaaha.
“Our volunteers are stationed at kiosks at each ULB to assist yatris. Additionally, we have organized multiple cleanliness drives and educational programs to support this cause,” he added.
Moreover, the integration of technology has played a crucial role in this initiative. The YatraMitra app and the ZeroWasteYatra.com website offer real-time updates, guidelines, and maps, helping pilgrims stay informed about waste disposal points and eco-friendly practices.
The response from the pilgrims has been overwhelmingly positive. Simita, a pilgrim, shared her thoughts: “The efforts to keep the yatra route clean are commendable. The information provided through the app and website has been very helpful, and the Sustainable Kits are a great initiative.”
Another pilgrim, Rohit Sharma, expressed his appreciation: “The focus on reducing waste and promoting sustainability is inspiring. It makes us more conscious of our actions and encourages us to be more responsible.”
Nukkad Nataks (street plays) have also been employed to spread the message of environmental conservation. These performances are held in various Urban Local Bodies along the pilgrimage route.
Further, officials noted that the zero landfill initiative also includes extensive waste segregation practices, for which, dedicated bins for biodegradable and non-biodegradable waste have been placed along the route.