If you thought simply having products delivered to your door was as good as it gets, it’s time to think again. The convenience that e-commerce provides is incredible, but one criticism of it has been the time it takes for things to arrive. That’s where quick commerce comes in, and it could be a game changer for the e-commerce market.
India is an early pioneer of the concept, which is otherwise known as q-commerce. The aim is to offer ultra-fast delivery of essential items, with deliveries sometimes arriving within minutes.
What is Quick Commerce?
Quick commerce does exactly what it says on the tin. The aim is to get products to people as fast as possible, allowing for instant gratification. So far, it has mainly been used for essential items such as food and drink, and it capitalises on satisfying people’s cravings immediately.
Due to its speedy nature, it can currently only be used for things that are easily accessible from local convenience stores. That means that companies behind it such as Swiggy Instamart and Dunzo can’t rely on sprawling warehouses full of products. Instead, they currently focus on things that are easy to store in smaller spots that can be easily transported at haste. These include things like cooking ingredients and prepackaged foods.
Appealing to Consumers’ Need for Instant Gratification
The spread of the internet in India over the last decade has made things more convenient and attainable than ever, but it’s clear that Indian consumers want more. Some of the leading online industries in the country appeal to a vast amount of people because they can offer instant gratification and give them what they want immediately.
The online casino sector is a great example of this, and it’s no surprise that this has become so successful in the country in recent years. When players join a site, they are welcomed by free spins casino bonuses, allowing them to start spinning the reels straight away. There are various other promotions such as random cash drops, which give players the chance to win any time.
With people so used to getting what they want without having to wait, it makes sense for the e-commerce industry to try to catch up. Companies that have broken into q-commerce already are taking advantage of this growing need to receive things quickly.
How Could Q-Commerce Advance in the Future?
This is an exciting time for the fledgling q-commerce industry, and there’s potential for mass growth in the next few years with India leading the way. Indeed, it’s expected to grow to $5.5 billion by 2025, and there are set to be some major advancements as companies innovate.
Source: Pixabay
Currently, q-commerce relies on traditional logistic systems, and it’s hindered by the capabilities of human delivery drivers. When drones and robots become more widespread, it could make it easier to deliver a wide range of products quickly.
Q-commerce is an exciting phenomenon, and it’s great that India is a world leader in the fledgling sector. There are likely to be some huge advances in the years ahead.
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