India focussed on developing content creators’ economy: Ashwini Vaishnaw

18th edition of Film Bazaar kicks off at IFFI Goa

Excelsior Correspondent
PANAJI (GOA), Nov 20: Union Minister of Information & Broadcasting (I&B) Ashwini Vaishnaw today said India was focussed on developing the content creators’ economy, showcasing the country’s rich heritage and culture, and diversity of languages and literature.
In his video address at the inaugural event of the International Film Festival of India (IFFI) here, Vaishnaw said with the addition of technology and development of creators’ ecosystem, India can play a major role in the media and entertainment sector globally.
“We in India at this point in time are very much focussed on developing content creators’ economy. We have a very vibrant creators’ economy where people are coming up with very innovative content showcasing some of the very rich heritage of India, the cuisines of India, the culture of India and the gems of Indian language and literature,” he said.
Meanwhile, the 55th International Film Festival of India (IFFI) today witnessed the vibrant launch of 18th edition of Film Bazaar, South Asia’s premier film market. A significant segment of IFFI, Film Bazaar promises a dynamic platform for aspiring filmmakers and established industry professionals to connect, collaborate, and propel the future of cinema.
Sanjay Jaju, Secretary, Union Ministry of Information & Broadcasting, while inaugurating Film Bazaar at IFFI, highlighted the record-breaking number of registrations (over 1500) and the presence of more than 10 country-specific pavilions. “This is an exceptional platform to nurture future filmmakers. From presenting ideas to securing deals, Film Bazaar fosters productive interactions across all levels of the industry,” he remarked.
Gracing the occasion, Shekhar Kapur, Festival Director of 55th IFFI described Film Bazaar as an interesting platform where young filmmakers present their ideas and creations with passion. “Film Bazaar pulsates with the energy of young filmmakers showcasing their work with immense passion. I truly want to be here and feel that passion”, remarked the renowned filmmaker.
Prithul Kumar, Joint Secretary, Union Ministry of I&B and MD NFDC, announced the launch of the Online Film Bazaar initiative. He said the innovative platform serves as a virtual hub for global buyers and sellers to connect, exchange ideas, and drive the business of cinema forward.
Vrunda Manohar Desai, Joint Secretary (Films), Union Ministry of I&B, unveiled details of the Co-Production Market, featuring 21 feature films and 8 web series from seven countries. She revealed that 208 films will be available for viewing this year, encompassing feature, mid-length, and short formats.