Excelsior Correspondent
NEW DELHI, Nov 21: The Jammu and Kashmir Trade Promotion Organisation (JKTPO), under the aegis of Industries and Commerce Department showcased the vibrant spirit of region’s artisans and entrepreneurs through its pavilion set up at the 43rd India International Trade Fair (IITF) 2024.
The fair, being hosted at Pragati Maidan in New Delhi by ITPO from November 14 to 27, showcased J&K’s rich culture and entrepreneurial energy, perfectly aligning with this year’s theme of tradition and modernity.
This year’s J&K Pavilion @ IITF 2024 has provided a prominent platform for over 115 exhibitors including women entrepreneurs, specially-abled entrepreneurs and cooperative societies, to present their products to diverse audiences. The Pavilion has drawn attention to J&K’s Geographical Indication (GI)-tagged products such as world-renowned Saffron, Pashmina Shawls, Kani Shawls, Sozni Embroidery, Basohli Paintings, and Paper Mâché, epitomizing the authenticity and excellence of J&K’s heritage.
JKTPO’s transparency and inclusive efforts have been critical in supporting local businesses. With the participation of known organizations such as J&K Agro Industries Development Corporation, J&K Industries, and the State Handloom & Handicrafts Development Corporation, the Pavilion has showcased the harmonious blend of tradition and innovation that defines the region.
Over the past 2-3 years, JKTPO has significantly enhanced the participation of artisans, farmers, entrepreneurs in trade fairs/exhibitions in different parts of the country, including IITF. The participation in the J&K Pavilion at the India International Trade Fair (IITF) has witnessed a remarkable surge, growing from fewer than 30 exhibitors to over 110 exhibitors in 2024. In 2023 also, the JKTPO facilitated participation of around 120 exhibitors for participation in IITF at Pragati Maidan. This significant increase reflects the growing enthusiasm among artisans, farmers, entrepreneurs and cooperatives to showcase their products on a prestigious platform like IITF.
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