The rapid proliferation of digital platforms and social media has revolutionised the way we consume and share information. While these platforms serve as vital tools for expression, creativity, and communication, they have also become breeding grounds for objectionable content, including vulgar and obscene material. The Information and Broadcasting Minister’s call for stricter laws to curb such content is a timely reminder of the urgent need to address this growing menace. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, already lay a foundation for regulating online content by imposing obligations on platforms to restrict age-inappropriate material and prevent the dissemination of obscene or harmful content. However, the current framework lacks the teeth to effectively deter and penalise offenders. This has led to the unchecked proliferation of unacceptable material that not only violates community standards but also poses risk to societal values, mental health, and child safety.
One of the key challenges, lies in the inherent nature of social media and OTT platforms, which prioritise user engagement and profit over content moderation. Unlike traditional media, which had robust editorial oversight, digital platforms often rely on algorithms that are ill-equipped to distinguish between harmless content and material that crosses ethical boundaries. This gap has enabled the spread of vulgar content, often disguised as entertainment or free expression. Strengthening the legal framework is essential, but it must be done with caution. Over-regulation could stifle legitimate freedom of expression and innovation, while under-regulation could embolden offenders. The involvement of the Parliamentary Standing Committee to build consensus is a positive step, ensuring that any new measures are both comprehensive and widely accepted, applying a balanced approach. Users need to be educated about the ethical and legal implications of sharing inappropriate content. The Government’s recent action against 18 OTT platforms for hosting obscene content demonstrates its commitment to addressing the issue. However, isolated efforts will not suffice. To safeguard the digital ecosystem, a concerted effort involving lawmakers, platforms, and civil society is important.
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