Aircel enters into strategic partnership with ASKME to empower SME segment

Excelsior Correspondent
Jammu, May 29: Aircel, one of the leading innovative mobile service providers in India has entered into first of its kind strategic partnership with ASKME, a local discovery platform, to provide ‘Pay per lead’ generation plan through an operator billing system.
In India, there are over 48 million SMEs, contributing 8 percent to economy’s GDP; proving to be a segment with huge market potential. The revolutionary business lead generation service will provide SMEs the convenience to pay only for the potential leads, thereby helping SMEs address the biggest challenge of upfront investment for increasing business.
Under this partnership, ASKME will promote the registered SMEs through its various channels and Aircel will offer easy lead payment solutions on SME prepaid or postpaid connections. In addition, registered SMEs will enjoy the benefits of premium presence across mediums with quality lead generation and the flexibility to activate and deactivate the service.
Speaking on this alliance, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Through this partnership with Askme, we plan to enhance our enterprise business and offer the segment to grow their business through easy lead payment solutions.
Commenting on this partnership, Jaspreet Bindra, CEO, Getit Infomedia said, “This is a first-of-its-kind partnership in India wherein a telco and an online business have come together to tap the SME market.  Under this partnership, we aim to cover the untapped SMEs through this unique model which has been customized keeping in mind the requirements of Indian SMEs. We hope that Pay-per-Lead model will ensure a fair revenue model for SMEs and create a trusted business ecosystem”.
Customers can dial toll free number 54422 or log on to askme.com to get local search information of various sectors like hospitality, real estate, automotive services, Furniture and Furnishings, Apparel etc.