Kenstar ropes in Shah Rukh Khan to promote its products

By
Daily Excelsior
-

Excelsior Correspondent
DELHI, Oct 8: Kenstar, one of the preferred premium brands, today announced that they have roped in Shah Rukh Khan to promote its upcoming product range.
The company would be launching a slew of new products in the near future. As a first step towards this, Kenstar today launched Oxy Fryer, which would be exclusively available on Flipkart.com. Oxy Fryer enables oil free frying, while keeping the food healthy and tasty. Kenstar aims to sell one lakh units of Oxy Fryer in the first phase of the launch.
Oxy Fryer which is synonymous to healthy cooking is a new category under Kenstar’s wide range of home appliances. Pitted for its health aspects and oil free frying, Oxy Fryer aims at revolutionizing healthy cooking by using a simple yet innovative mechanism, which helps it to fry food with fast circulation of Hot Air. Thus, the food retains most of the nutrients inside. The absence of oil, during frying, further ensures that cholesterol levels are in check.
Arun Pal, COO – Small Home Appliances, Kenstar said, “We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking. Understanding this requirement we have launched Oxy Fryer, which not only ensure oil free frying, but is also safe and convenient to use.”
Available exclusively on Flipkart, Oxy Fryer will be targeted towards the people who love eating fried food. Starting with the school going kids in the family to elderly grandparents, Oxy Fryer is a perfect solution to eating fried food in the healthiest manner.
Kitchen Appliances launched KENSTAR in India in October 1996. Today, through its 63 sales & service offices, 425 service franchisees and more than 3500 trade partners, Kenstar is close at hand to every family in the country. With an impressive product range (Microwave Ovens, Air Coolers, Water Heaters, Mixer Grinders, Food Processors & host of other kitchen appliances), Kenstar enjoys the position of being one of the most preferred premium brand in India.

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