Excelsior Correspondent
JAMMU, Feb 5: Mahindra First Choice Wheels Limited (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its presence in North India with the inauguration of two authorized dealerships–National Automobile and Asima Motors in Jammu.
Both outlets were inaugurated by Yatin Chadha, Senior Vice President, Retail Business, Mahindra First Choice Wheels Limited.
Addressing a press conference, Yatin Chadha said that “With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a “Brick and Click” synergy interface for a unique customer experience in our rapidly growing franchisee network across India”.
Chadha further stated that company’s footprint in Jammu is currently at 12 dealerships and it further plans to expand this number to 15 outlets by year end. Key focus areas include Jammu, Udhampur and Srinagar, he added.
“The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars”, Chadha disclosed.
“We are delighted to be associated with MFCWL which is the pioneer in the used car business in India. The used car market in Jammu is growing very rapidly and MFCWL, with its strong value proposition of trust, credibility and exceptional service is well poised to tap into this growth”, said Sahaj Gulhati, Dealer Principle, National Automobile.
“Asima Motors will offer customers a range of services including car finance, insurance, fitment of car accessories and assistance with paperwork and documentation”, said Firdous Ahmed Chowdary, Dealer Principle, Asima Motors.
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