NEW DELHI, Mar 9: PC Jeweller has partnered with US-based online jeweler Blue Nile to launch products that will be retailed through retail and e-commerce channels.
The move will help the companies tap the huge potential in online jewellery market in India.
“As a part of exclusive collaboration agreement, PC Jeweller and Blue Nile will initially launch joint branded products that will be retailed through our showrooms and our e-commerce portal,” PC Jeweller said in a BSE filing.
Both companies will work together on designing the jewelery, diamond sourcing, branding and marketing, the filing added.
Nasdaq-listed Blue Nile is leading online jeweller company that provides in-depth educational materials and online tools that place consumers in control of the jewelery shopping process.
PC Jeweller is leading retailer with 50 showrooms across 42 cities in India. (PTI)
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