Excelsior Correspondent
JAMMU, May 8: Celebrating the ‘Make in India’ initiative, BMW has further strengthened its commitment to the Indian market by increasing the level of localisation at BMW Plant Chennai up to 50 percent.
Legendary sportsman Sachin Tendulkar marked the occasion in a unique way by assembling a BMW 5 Series using parts from Indian auto component suppliers. Sachin Tendulkar said, “I am an avid BMW enthusiast and have been driving BMW cars since a very long time. But the experience of making a BMW with my own hands was unique and unforgettable. I am impressed by the high quality standards followed at BMW Plant Chennai that ensure the impeccable performance of a BMW.”
Philipp von Sahr, President, BMW Group India said, “The BMW Group has always looked towards India with a long-term perspective and our strategy is based on an inclusive approach. We have continued to build our operations in India in a systematic way.”
Some of the major auto components sourced for local production of cars at BMW Plant Chennai are: Engine and Transmission from Force Motors; Axles from ZF Hero Chassis; Door Panels and Wiring Harness from Draexlmaier India; Exhaust Systems from Tenneco Automotive India; Heating, Ventilating, Air-conditioning and Cooling Modules from Valeo India and Mahle Behr and Seats from Lear India.
Robert Frittrang, Managing Director, BMW Plant Chennai said, “BMW Plant Chennai takes pride in producing cars that have the same international quality standards as any of the BMW production and assembly facilities worldwide. Highly skilled employees, advanced manufacturing processes along with state-of-the-art machinery and technology provide all the necessary ingredients to achieve these tough standards. Through our partnership with Indian auto component suppliers, we will set even higher benchmarks in quality standards and supply chain management.”
Headquartered in Gurgaon NCR, BMW India is a 100 percent subsidiary of the BMW Group. BMW India has 40 sales outlets in the Indian market.
Follow our WhatsApp channel