Excelsior Correspondent
JAMMU, Nov 9: Silverlines, J&K’s largest and most preferred jewellery brand, has announced a bouquet of excitement in this festival season.
Over the years Silverlines has become an integral part of thousands of households and this festival season is no difference, the company wished to be part of this celebration on these days of purity and luck by offering a wide and enchanting range of hallmark gold and diamond jewellery.
Commenting on the occasion, Sanjeev Saraf, Chairman and Managing Director of the company said “Silverlines has been in the forefront of introducing new age gold and diamond jewellery for women of diverse jewellery tastes. At Silverlines our aim is to design and select jewellery which is best in class, unique and reasonable in prices and build relationship with customers through fair and ethical business practices”.
Giving an overview, he said in gold segment, dealing only with hallmark gold jewellery, the Company has launched “Gold Rate Challenge” which guarantees lowest gold rate on daily basis and has given marvelous response to the company. The challenge not only is helping buyers in saving their hard earned money but also developing a habit of rate comparison before any shopping. Further, to be more transparent and putting a stop to ambiguous making charges on gold articles, Company has introduced flat 8 per cent making charges on all sort of gold jewellery viz traditional, designer, Kundan, etc.
“In diamond segment displaying and exquisite ensemble of more than 5000 unique designs, company has announced a Flat 30 per cent off on rate tags, accompanied by 100 per cent exchange and refund. Assuring best quality clubbed with good and attractive prices, each piece of diamond Jewellery is sold with purity certification issued by Indian Gemological Institute or Gemological Institute of India”, he stated.
He informed that other attractions like Aarzoo, a monthly saving scheme, Italian jewellery, Pakistani jewellery, Astrological gem stones, silver jewellery and utensils are also seen as areas of focus for different segment of customers.
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