LOS ANGELES, Dec 1:
Singer Marc Anthony is expanding his media company into sports management.
The “I Need To Know” star launched Magnus Media in Miami, Florida earlier this year to help develop the careers of Latin artists, and now he is entering into the world of sports management by partnering with bosses at baseball agency Praver Shapiro Sports Management to form Magnus Sports.
The first sports star signed to the agency is baseball player Aroldis Chapman.
“Baseball, like music, is an ingrained cultural passion for many Latinos throughout the world, and there’s no shortage of amazing stars of Hispanic origin,” Anthony said.
“Despite that, until now there hasn’t been an enterprise specifically designed to meet their needs. With Magnus Sports, we are changing the existing dynamics and building a new kind of management company that understands the culture and knows how to build big media brands…” (PTI)
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