GREATER NOIDA : India’s flagship biennial automobile show, the Auto Expo, kicked off today with the country’s largest carmaker Maruti Suzuki India unveiling new compact SUV ‘Vitara Brezza’.
Vitara Brezza is among the first of a new range of products in which the company’s Indian engineers have played a bigger role in designing and development as parent Suzuki looks to enhance its base here.
“In ‘Suzuki Next 100’, our mid-term management plan, India is positioned as the most strategic market and production base. I am proud to introduce the brand new Vitara Brezza. It is developed under a unique process to design, with a special focus on taste and values of Indian customers,” Suzuki Motor Corporation President and COO T Suzuki told reporters here.
The model will compete with the likes of Ford EcoSport, Mahindra TUV300, besides being pitched against Renault Duster and Hyundai Creta which are priced in the range of Rs 6.79 lakh to Rs 13.77 lakh (ex-showroom Delhi).
Maruti Suzuki India Executive Director R&D, C V Raman lead the designing and development.
The total investment on the development of the vehicle is Rs 860 crore, Raman said.
Commenting on the significance of the model, MSI Managing Director and CEO Kenichi Ayukawa said: “If Baleno is our poster for Make in India, the Vitara Brezza is our statement for Create in India.” (AGENCIES)
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