Excelsior Correspondent
JAMMU, Mar 24: Reinforcing and strengthening it’s connect with customers, Aircel, one of India’s leading innovative mobile service providers, culminated a series of nukkad nataks (street plays) in Jammu and its adjoining regions to create awareness about Aircel’s popular value for money products and services.
Through these street plays, Aircel simplified intricate details about its products and services for all its customers, in an innovative and engaging manner. Resonating with the slogan ‘Aircel Ka Vada Hamesha Zyada’, this series of Nukkad Nataks which would be an industry first communications campaign done by a telecom operator in Jammu, drew huge crowds who were keen to explore the products and services offered by the company.
Prashant Ramesh Chaudhari, Circle Business Head, Aircel Jammu and Kashmir said, “At Aircel, our steadfast endeavor has been to understand the pulse of our valuable customers and create products and services that will eventually delight them. As a traditional and a powerful means of communication, nukkad nataks or street plays always leave a strong impression amongst the audience and we’re very proud and excited to be one of the first telecom operators to organize them in Jammu. We are confident that through these nukkad nataks, we were able to reach out and build a strong bond with our audience”.
He further added, “As a customer centric organization, we follow a ‘customer first’ strategy where ‘customer listening’ is key and we are constantly driven by customer insights and feedback. Through this unique means of communications, we are highlighting our popular First Recharge Product 102 that allows a customer to make calls at 30 paise per minute and access 100 MB Data. We will continue to strive hard to keep performing and delivering on all said parameters of customer delight.”
People in large numbers gathered to witness the street plays and were delighted to see Aircel reach out to them through this creative communication channel that both entertains and provides simplified information. Audiences were left feeling extremely upbeat about Aircel’s products and services.
Aircel constantly makes the ‘Extra’ effort to delight its customers, introducing innovative products and services that bring maximum affordability. The company believes in bundling the best of offers in its products to ensure that there is always an added benefit for customers.
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