Women purchasing gold ornaments on the occasion of Akshaya Tritya, the third (Lunar day) of Shukla Paksha, which is considered very pious day in Hindu religion as on this very day Holy Ganga had descended on earth from heaven. It is also the birthday of Lord Parshuram, the sixth incarnation of Lord Vishnu. Maharishi Vyasa had also started writing Mahabharat on Akshaya Tritya. The jewellery shops are specially decorated for this day and the jewellers offer various discounts on gold and diamond jewellery. -Excelsior/Rakesh