Excelsior Correspondent
JAMMU, July 7: With an aim to strengthen its foothold and expand its customer base in newer markets, Sansui, the leading Japanese consumer electronic brand, today announced its business strategies for Punjab, J&K and Himachal Pradesh.
Empowering these markets with Japanese technology and enabling customers to upgrade their TV sets, Sansui will be entering smaller markets and making available its diverse range of world class televisions through never before heard offer.
From exclusive deals to special engagement sessions and customer service support, Sansui plans to multiply and redefine TV viewing experience for the customers.
Amitabh Tiwari, COO, Sansui said, “We are committed to offer an integrated service to our customers, comprising excellent product quality, equipped with latest technology and up-to-date product design, coupled with the best in class after sales service. The vision is to provide customers a great entertainment experience which our Japanese technology is capable to offer. Making a significant mark in metros with our product offerings, we found this the right time to enter the rest of the markets. We have set out to achieve a revenue target in excess of Rs. 500 crore this year on the back of entering these new markets.”
In order to boost sales, Sansui also announced exclusive introductory pricing for its wide range of Flat Panel Display for customers in these regions. For a screen size of 121cm (48inches) with market value of Rs. 40,000, customers can take home a Sansui LED at a starting price of Rs. 26,990.
Similarly, for 98cm (39 inches) and 81cm (31 inches) screen size, Sansui LEDs are available at starting prices of Rs. 18,990 and Rs.13,490 which have a market value of Rs. 28000 and Rs. 22000 respectively.
All these televisions will come with an extended warranty of 3 years to enhance customer service benefits. The customers can also avail exchange benefits up to Rs. 12,000 on their old TV screens.
Sansui will also be coming out with 360 degree marketing campaign to build top of mind recall. Sansui will also be crafting unique product displays at the ground level to engage with the customers. This will be further enhanced with a strong service support provided by the Sansui operations team.
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