MUMBAI, Apr 30: Casual dining chain Chili’s American Bar and Grill plans to open five new outlets and clock Rs 100 crore sales by the end of this fiscal.
“We are looking to open about 5 restaurants in existing cities and are targeting Rs 100 crore sales by the end of this fiscal,” Ashish Saxena, Executive Director and CEO, Chili’s Grill & Bar, South and West, TexMex Cuisine India said.
TexMex Cuisine India, backed by private equity firm TVS Capital, is the franchisee for Chili’s American Grill & Bar in South and West India.
Chili’s was originally franchised to TVS Capital-backed Om Pizzas And Eats that is also the franchisee of Papa John’s Pizza.
Chili’s was spun out into a separate entity Tex Mex India in 2013 to facilitate a separate fund raising programme for ventures, Saxena said.
In the past eight years, TVS Capital Funds, which has invested in Chili’s and owns the controlling stake, manages 10 Chili’s restaurants in Mumbai, Bengaluru, Hyderabad, Pune and Chennai.
Since 2013, the company opened five restaurants and is stepping up the pace this financial year.
“2016 was a year of consolidation. This year, we will step up the pace of opening restaurants and invest about Rs 20 crore,” Saxena pointed out.
In the next phase, the company will open restaurants in cities including Ahmedabad, Visakhapatnam and Indore as well as in Goa, he added.
Chili’s also relaunched its website and mobile app last year as it has seen a three-fold increase in sales through online ordering. “We do third-party deliveries, but our online ordering has seen a 2.5 – 3 times rise in the past two years,” he said.
Speaking about food, Saxena said the company has retained its international menu for the Indian market as part of its global policy but has introduced more vegetarian options to suit the local taste. (PTI)
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