Excelsior Correspondent
JAMMU, Nov 27: Nestle India in association with Magic Bus India Foundation launched the Nestle Healthy Kids programme in Jammu for encouraging healthier living among adolescents by creating awareness regarding nutrition, health, wellness and active living.
This programme will reach out to 1500 adolescents from communities in Jammu. The programme has been developed with a focus to provide nutrition education to adolescents. Along with students, this programme also includes interaction with parents through workshops to encourage them to implement healthy habits at home.
Speaking at the launch event, Priya Sethi, Minister of State for Education, Technical Education, Culture, Tourism, Horticulture, Floriculture & Parks, said, ‘’Nutrition plays a key role in laying a healthy foundation and therefore it is critical to ensure that individuals develop good nutritional habits from the early years of life and guidance from parents is equally important. Education and awareness play a key role in determining good health and hoped that Nestle India and Magic Bus together will be able to bring about healthy smiles on many young faces in the State.”
Commenting on the occasion, Sanjay Khajuria, senior vice president, Corporate Affairs, Nestle India said, “We believe that health and nutrition plays a very significant role in helping shape better lives. Designed specifically for adolescents in Government schools and communities, the Nestle Healthy Kids programme aims to create awareness regarding nutrition, health, wellness and active living.”
Nestle India’s partnership with Magic Bus began in 2014, and has till date reached out to around 150,000 adolescents. For the Nestle Healthy Kids Programme, Magic Bus has created and customized its existing curriculum into three major buckets with the objective of raising awareness on ‘Nutrition and Health’, ‘Getting Active’ and ‘Hygiene and Sanitation’ amongst children in communities and Government schools.
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