BANGALORE, Nov 20: The India PC market shipments for the third quarter of 2012 stood at 2.99 million units, sequentially up by 4.9 per cent over the previous quarter and dropped by 5.4 per cent over shipment reported during the same period last year, according to IDC.
Consumer demand was noted to be firm during the third quarter as the Indian consumer continued to be resilient to challenges such as economic slowdown and high inflation, IDC said in a statement here today.
The sequential (Q-o-Q) growth for Consumer PCs were noted to be at 13.5 per cent while the year-on-year drop was noted to be at
0.9 per cent.
According to Kiran Kumar, Sr Analyst at IDC, ‘Consumer demand for Notebooks is emerging as the sole bright spot in the India PC market, even as the Commercial PC market continues to be bucked down by economic slowdown. Uncertain investment environment continues to be a major letdown for commercial PC buyers who remained to be cautious with their spending in Q3 2012.’
In terms of vendor share, Lenovo sustained its lead with a 16.9 per cent market share in Q3 2012. HP took the second place with a 15.6 per cent share, closely followed by Acer with a share of 15.5 per cent in Q3 2012. ‘ Fulfillments for the ELCOT Notebook project continued to drive Lenovo and Acer to take the top places in the India PC market respectively. HP sustained its dominance, specifically in the consumer PC market. Launch of new series of Notebooks in the entry and mid-price band segment, helped the vendor fuel its growth in Q3. Further, channel linearity and seasonality supplemented their marketing investments and channel engagement efforts to boost their growth in Q3 2012,’ Mr Kiran Kumar said.
Mr Venu Reddy, Research Director, IDC, said, “Despite having a
well spread festive season in Q4, we expect the overall demand for PCs to be weaker and anticipate enterprise users to remain wary about their spending in Q4 2012. A shift in the share of voice through ads and campaigns, for products such as TVs and other consumer goods is pretty evident owing to festive buying; And a fast approaching holiday season in the ending weeks of Q4 is expected to stall the growth of PCs in the coming weeks’. (UNI)
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