Excelsior Correspondent
MUMBAI, Mar 14: Voltas, claiming to be India’s No. 1 AC brand from the house of the Tatas, fortified its leadership position by introducing the 2018 range of “Voltas All Star Inverter ACs”. Based on the unique “Two Stage Steady Cool Compressor”, the AC, unlike other ordinary Inverter ACs has two stage expansion of the refrigerant under two stage compression, which leads to “steady cooling & steady savings”. This year, Voltas has launched over 120 SKUs in the AC domain which includes Inverter ACs, Split ACs and Window ACs.
The new range of inverter ACs can cool up to 55 degree Celsius, run silently at 18 dB (A). It also comes with other features like advanced air purifier & 5D DC motor technology (all the motors in the AC work on DC principle). In addition, the product range also comes with a “five year comprehensive warranty”, “free standard installation” and “5% cashback through credit & debit cards”.
Commenting on the occasion, Pradeep Bakshi, Managing Director and Chief Executive Officer, Voltas Limited, said: “Voltas has the highest Brand Equity in cooling and comfort domain, and is the No.1 brand in AC category. Consumers have developed a preference for Inverter ACs which are now the fastest growing category in the AC industry. Keeping pace with the industry trend, Voltas has launched one of the largest range of Inverter ACs in the market”.
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