Excelsior Correspondent
JAMMU, Mar 21: Minister of State for Education, Tourism and Culture, Priya Sethi today convened a meeting to review the functioning of Tourism Department regarding publicity and promotion of prominent tourist places of Jammu region.
Addressing the officers, Priya asked the concerned to prepare a comprehensive publicity mechanism targeted at attracting maximum tourist inflow to Jammu.
She asked the department to work on the agenda of development of tourist circuits and destinations, realizing the immense potential of Jammu with its diverse traditions, cultures, spiritual and natural richness.
“From adventure to pilgrimage tourism, Jammu has every element of a desirable tourist destination catering to the needs of a diverse population”, the Minister maintained.
Encouraging the partnerships between the public and private sectors, she called for collaborated efforts from every stakeholder to give new dimensions to tourism industry and make the region emerge as a major tourist destination in the country in the Jammu region. During the meeting, the Minister was shown teasers and short videos showcasing natural beauty of various tourist destinations of Jammu Division.
The Minister asked the department to explore the growth potential of unseen tourist destinations of Jammu and widely publicize them through informative short films, documentaries, magazines and advertisements.
Priya also reviewed the preparation for Jammu Mahotsav and asked the Tourism Department to widely publicize the event to ensure maximum participation to make this festival a grand success.
She instructed to organise photography contests and preparation of tourism calendar capturing the true essence of Jammu and further asked to prepare a mobile application of Tourism Department to reach out to the tourists.
The Minister sought the response and feed back of road shows held in other states and passed instructions to prepare a draft for organising ethnic food festivals in other parts of the country.
Meanwhile, the Minister released Tourism Department’s ‘Amazing Jammu Magazine’ depicting Jammu’s tourist destinations. She asked the concerned officers to publish more magazines on the similar lines and further stressed on optimal utilization of other modes of mass media to highlight and promote Jammu’s major tourist spots.
‘Reasi beyond Katra’ an in-house information brochure was also released on the occasion.
Director Tourism, Jammu, Smita Sethi, Joint Director, Tourism, Shokat Mahmood, CEOs Kishori Lal Sharma, Arvind Kotwal, Sudershan Kumar, Dr Rajinder Khajuria, Deputy Directors, Subhash Chander and Prabhodh Sharma, Manager (Engg.), NPCC, Kripa Ram, besides officers of the concerned departments attended the meeting.
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