KOLKATA: Clinique, the world’s first dermatologist-created skincare brand and prestige beauty leader globally trusted foriconic skincare products, introduces Bollywood Actress Radhika Apte as its first brand ambassador for India.
Known for her real, natural and authentic approach to beauty, Radhika exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.
Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Radhika Apte in 2019. Audiences will see Radhika appear in her first campaign for a new revolutionary moisturizer, Clinique iD in March 2019 followed by its cult hydrator, Moisture Surge in May 2019.
Radhika’s campaigns will play across digital media, social media and in-store in India and around the world.
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