Excelsior Correspondent
JAMMU, June 3: Reserve Bank of India (RBI) today launched financial literacy week at Jammu on the theme of ‘farmers’ and how they benefit by being a part of the formal banking system.
The event was presided over by Thomas Mathew, Regional Director, Reserve Bank of India, J&K and was addressed by Dr KS Risam, Vice Chancellor, SKUAST Jammu and BK Zutshi, Joint Director, Agriculture, Jammu.
Senior executives of all major banks functioning in the State participated in the inaugural function of financial literacy week. The event witnessed presentation on the purpose and the activities being undertaken by the banks during the financial literacy week which will be observed from today to June 7.
Speaking on the occasion, Thomas Mathew said that the messages disseminated during the week will focus on Responsible Borrowing viz., benefits of repaying loans on time, improving credit score, etc. and simplified mode of availing Agricultural Finance.
He said, “Focused content in the form of posters and advertisements have been prepared for dissemination during the week. The hard copies of the posters have been distributed to banks and NABARD (for onward distribution to State co-operative banks, District central co-operative banks and regional rural banks). Banks have been advised to display the posters in their websites and ATMs throughout the country. FLCs and rural branches may also make best efforts to target farmers as part of the campaign in their districts”.
Satya Narain, General Manager, RBI said that RBI will further undertake a centralized mass media campaign during the month of June to disseminate important financial awareness messages for farmers. “We hope that we will be able to make the financial literacy campaign a successful one and create awareness in the farming community on how being connected to banks can empower them and create a meaningful change in their lives,” he added.
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