Premier Fine Linens forays into domestic retail market

 

COIMBATORE, Aug 10: Premier Fine Linens Private

Ltd, a major exporter of bed linen, has forayed into the

domestic retail market by opening its first exclusive showroom

here under the Blue Dahlia brand.

The idea of starting this brand was to bring to the

Indian consumers high quality products at reasonable prices,

the company managing director Shanthi Srinivasan told

reporters here on Saturday.

Premier Fine Linens, from the stable of Premier Mills

Group, exports over 95 per cent of the products to US and

Europeans markets, she said.

However, inquiries from other destinations like

Hyderabad and Bengaluru made the company to foray into

the domestic market, Shanthi said.

Stating that the company makes specialised linen for

many of the luxury brands across the world and wanted to bring

this quality to the Indian market, she said that it plans to

open four showrooms in metros in a year.

The products offered are bedsheets, pillow covers,

quilts, duvet covers, bedspreads, pillows cushions, Shanthi

said, adding that Premier would foray into table linens, as

part of product diversification. (PTI)