Excelsior Correspondent
JAMMU, Mar 6: Panasonic India today expanded its range of Econavi air conditioners for the approaching summer season, based on its unique energy saving concept that makes the brand stand out from others.
The Econavi range has now expanded to seven categories and 19 models. In addition to the new product line up, Panasonic has also released a new advertising campaign featuring Katrina Kaif. With this new campaign, the company hopes to make its presence felt as the innovator, the change maker.
Commenting on the expansion, Manish Sharma, Managing Director, Panasonic India said, “We are quite excited about the new and improved AC line up of Econavi products. Panasonic aims to achieve our dream of becoming the Number One market share in split AC in the year 2013”.
Panasonic’s Home Appliances brand ambassador, Katrina Kaif states, “In my fourth year, I am delighted to be associated with Panasonic’s eco-friendly endeavours to change the way, consumers use today’s technology”.
Suresh Kumar Bandi, Divisional Deputy MD, Home Appliances Business, Panasonic India said, “Panasonic continues to revolutionise the AC market in India with more and more innovative additions to our already expansive portfolio”.
Panasonic has a vision to become number one Green Revolution Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary.
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