O P Sharma
This 280-page scholarly book on mass communication is very informative treatise written in the modern context and perspective and it is of much valuable for the senior as well as budding, trainee media professionals. It is always exciting and important to have a thorough understanding of information and mass communication tools and also techniques in the modern day world.
The author, Kameshwar Dayal, has dealt with the subject in an expert manner in the simple and easy to understand language and style.. He has put in his rich experience and research methodology in this book with wide-range of topics and field work.. The chapters include: Introduction to Mass Communication; Models of Mass Communication; Management Information System and Mass Communications; Communication Revolution; Assessing the Nature of Mass Communication; .……..more
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