Excelsior Correspondent
JAMMU, Dec 1: American motorcycle major Harley-Davidson opened doors to its first dealership in Jammu.
Spread over 2000 sq ft with an additional 1800 sq ft dedicated to a workshop, Ridges Harley-Davidson, is located at NH1A By Pass, Opposite Channi Himmat Jammu.
The dealership was inaugurated in the presence of Harley Davidson owners, riders from the city and local guests by Sanjeev Rajasekharan, Managing Director, Harley-Davidson India.
Sanjeev Rajasekharan, Managing Director, Harley-Davidson India said, “Every Harley Davidson dealership is the main touch point for our customers to experience the vision of pure freedom that we promise. Our new dealership too is a tangible demonstration of this spirit where the love for riding and for the open road comes alive. We are excited about our partnership with Ridges Harley-Davidson that expands our reach to ensure consumers in the far north have and hassle free access to the brand’s services”.
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With the country’s focus shifting to developing markers beyond Tier-1 cities, consumers are not just discerning of their brand preferences but also seek a deep understanding of brand beliefs. Harley-Davidson has consistently demonstrated the power of freedom and the expansion in Tier-II cities play a significant role for the brand, said Rajasekharan.
Colonel KL Khajuria, GM, Ridges Harley Davidson (Jamkash Biking Private Limited) said, “Jammu holds great potential for the motorcycling community not just by way of rider patrons in the area but also for travelers riding up to the Valley and traveling beyond on their Harley-Davidson motorcycles. Through our newly launched facility we endeavour to deliver service excellence to our patrons in Valley and beyond”.
Harley Davidson’s exceptional customer services are supported by highly trained andwell informed staff members. The newest dealership will offer all models in the Harley-Davidson India line up. Bringing existing customers and prospective enthusiasts closer to the thrilling lifestyle of Harley-Davidson, the dealership will also provide authentic Harley Davidson merchandise along with a wide range of parts and accessories to customize motorcycles. Motorcycle enthusiasts can schedule a test ride or indulge in the latest riding gear and motorcycle parts and accessories. This also opens formal HOG chapter for existing and new riders.
On the occasion, delivery of 5 Harley Davidson bikes, Models: HD Fat Bob, HD Fourty Eight, HD Custom, HD Street Road and HD Street 750 was signed off on the first day.
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