Excelsior Correspondent
JAMMU, May 9: Tanishq, India’s trusted jewellery brand from the house of Tata today announced its plans to reopen its 328 stores across the country in a phased-wised manner.
The company will continue to strictly comply with all Government rules while reopening and running operations at the store. The company plans to reopen first 50 stores by 10th May.
Known for its industry-first best practices, Tanishq has rolled out a ‘gold standard’ safety e-book that reiterates company’s commitment to safety and well-being of customers and its employees at the store. It covers all staff and customer touch points, entailing numerous safety measures, including contactless shopping and strict social distancing at all times.
Sharing his views on reopening of stores, Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, “Jewellery buying is a moment of joy for a customer and we want to be part of that moment in a safe, hygienic, reassuring yet welcoming manner”.
“The Gold Standard on safety and hygiene has been designed to keep customers and employees safe throughout the time they spend at the store. A lot of detailing has gone into processes, checks and training of our employees. We are reopening our stores in a phased manner because each store has to pass an eligibility test prior to commencing operations. This is to ensure each store is 100% prepared to manage the store, staff and customers”, he added.
He further adds, “As we obtain permissions from local authorities, stores are sanitized and a formal safety preparedness assessment is completed. Then stores are opened in a phased manner to ensure zero-defect compliance.”
Chawla said Tanishq has launched new technology initiatives such as video calling feature, live assisted chat on its website and setting up of a remote war room to resolve any customer query in real-time to name a few. The team has been trained to virtually engage with customers and assist them in selecting jewellery.
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