JAIPUR, Apr 15:  To attract more number of tourists, the Rajasthan government is working on innovating new products in the sector like salt tourism.
“Sambhar (salt lake) is the largest inland salt lake in the country. The state government is taking steps to restore basic tourist infrastructure to promote it as a unique destination,” Rajasthan Principal Secretary (Tourism) Rakesh Srivastava said.
He was talking to reporters on the sidelines of the Great Indian Travel Bazaar (GITB) being organised here jointly by the Ministry of Tourism, Department of Tourism (Rajasthan) and industry chamber Ficci, which has been organising it here since 2008. It is a pan-India international platform for inbound tourism.
Srivastava said that in the short run, the state government will focus on restoration of British-era infrastructure like heritage buildings, salt museum, circuit house and rail tracks.
While in the long run, public sector undertakings (PSUs) Hindustan Salts and India Tourism Development Corporation (ITDC) will further create tourism infrastructure and promote it.
The state government is also mulling creating new tourist circuits like Jaipur-Sambhar-Ajmer and mega tourist hub with Jaipur, being at the heart of it.
Other new tourism products that are being looked upon by the state to promote includes ecological, sports and adventure tours.
“We have plans to change the face of tourism in Rajasthan which is known as a cultural destination, by developing other tourist attractions like adventure, ecological, archaeological, sports, rural and tribal tours in the state,” Bina Kak, Tourism Minister, Rajasthan government said yesterday while inaugurating the sixth edition of GITB.
“The state government is working on ways to promote and implement these new segments in the state’s tourism sector,” said Kak.
The Minister added that the state’s tourism sector will not be able to achieve its full potential if it is only known as a heritage destination and does not focus on new emerging sub-sections. (PTI)

Follow our WhatsApp channel