CHENNAI, May 9: The 103-year-old Chennai based Kalimark Group of Companies,
manufacturers of popular aerated drinks such as ‘Bovonto’ and ‘Vibro’, on Thursday
launched 30 new variants under the ‘Bovonto’, ‘Zypsy’ and ‘Ilani’ brands.
Film Actors Nikki Galrani, Akshara Haasan and renowned Chef Dhamu launched the 30
variants of aerated drinks, juices, coconut water, mineral water and corn rava and flour
here.
Nikki Galrani launched Ilani range of Pineapple, Mango and Litchi. Coconut Milk with
Chocolate and Vanilla flavours were launched by Mr K R Ganapthy and P Muthumaran
respectively.
All these products were available in 180 ml tetrapaks. Incidentally, the Ilani in all its flavors
was a 100 per cent natural tender coconut water without any preservatives and colour.
Akshara Hassan launched seven products under the Zipsy range of 180 ml tetra packs
having flavours of mango, guava and tamarind in PET bottles of 200 ml and 500 ml.
The other carbonated soft drinks in PET bottles of 200 ml under the brand name of
Bovonto was launched by Mr Ambal R. Muthumani and Mr J Ramesh, JMD, Kalimark
Group of Companies.
The Vibro (vibrant rose paneer drink), Zimzo – the clear lemon drink in pet bottle
of 200 ml, Jinji (Ginger flavor) and Tigo in orange was launched by Mr Gaurav Goel.
Kalimark also launched the Cane flavoured Bovonto, Vibro, Jinji and Club soda keeping
in mind the summer season ahead.
Speaking to reporters after the launch, Kalimark Group Chairman K P R Dhanushkodi
said “We are in an exciting phase after embarking on a journey of consolidation and now
expansion.”
”This new launch in the water, aerated drinks, juices or soda was a very conscious
decision from our side. We felt that Bovonto which is a home grown brand having
immense brand loyalty through atleast four generations across Tamil Nadu deserves
better, cleaner, hygienically processed and cost-effective healthier drinks”,
he added.
“The products are meant for all age groups right from 8 to 80 and. Be it the Lychees,
Guava, Pineapple or Mango juices, they are all healthy, tasty and pulpier juices that
has all the nourishment the body needs. Our cane flavoured range of soda is something
new and everyone knows how refreshing cane can be in the summers,” he added.
(AGENCIES)
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