The Tourism Department of Jammu and Kashmir plans to introduce nearly 300 new tourist destinations in the Union Territory this year. For this reason, the administration has taken significant steps to revive film tourism in J&K, resulting in a surge in film and web series productions over the past year. Tourism has to play a pivotal role in the region’s revitalization plans, and the administration has established an online portal to facilitate film-related activities and create an enabling atmosphere for filmmakers.
Most important will be the introduction of 300 new destinations this year, offering tourists a diverse array of experiences with seamless facilitation provided by authorities to enhance the visitor’s journey. Diversifying tourism offerings can help reduce the impact of overcrowding at popular sites and distribute economic benefits more evenly across the region by helping to promote local businesses and generate employment opportunities. In addition, promoting alternative tourist sites can also help improve the image of Jammu and Kashmir as a tourism destination and attract a more diverse range of visitors.
Promoting tourist sites in the Jammu division is equally important for the overall development of tourism in Jammu and Kashmir. Jammu division has a diverse range of attractions, including historic temples, picturesque landscapes, and scenic hill stations. However, it often gets overshadowed by the more well-known tourist destinations in the Kashmir Valley. By promoting Jammu Division tourist sites, the government and tourism industry can help distribute the economic benefits of tourism more evenly across the region. Moreover, promoting Jammu Division tourist sites can also help attract a more diverse range of visitors, including cultural and religious tourists, adventure seekers, nature lovers, and the film industry. All-weather accessibility is an added advantage for Jammu Division, and Bollywood super hits like Noorie and Jaani Dushman set the precedent of looking beyond regular movie shooting locations.
The administration is committed to reviving the region’s position as a prominent film tourism destination. Therefore, it is essential to invest in the development and promotion of tourist sites in the entire UT.
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