Excelsior Correspondent
JAMMU, July 11: AM Hyundai Jammu Paloura today launched its sporty Entry SUV – Hyundai EXTER.
Designed to redefine benchmark in its segment, Hyundai EXTER has been developed to reflect the tenets of unique exteriors, spacious interiors, advanced safety & technology and exceptional performance. Hyundai EXTER personifies the qualities of India’s Gen MZ customers who are fueled by the adrenaline of wanderlust and exploration.
Unveiling of the car was done by various Lifestyle and Social Media influencers in presence of Chairman AM Group, Jatinder Gupta, Managing Director Sanjay Mahajan, Directors Ankur Mahajan and Akshay Mahajan at AM Hyundai’s second state of the art dealership at Paloura Akhnoor Road Jammu.
‘Think outside. Think EXTER’ is the key communication that has been devised to showcase the unique symbolism of outdoors and travel. Hyundai EXTER draws inspiration from the natural world and reflects an identity of an explorer and focused outside on the mind.
Hardik Pandya, the cricketing youth icon and one of the best all-rounders in world cricket is the brand ambassador exclusively for Hyundai EXTER. While Hyundai EXTER reflects the pulse of Gen MZ to engage in outdoor expeditions, travel and leisure, Hardik Pandya derives a quintessential parallel to these values through his energetic and vibrant lifestyle. With his energy, engagement and imagery, Hardik is an ideal fit to champion the brand campaign for Hyundai EXTER.
Hyundai EXTER features a progressive and unique SUV design showcasing Hyundai’s Design Identity of ‘Sensuous Sportiness’ that is sure to turn heads on road with its striking and innovative exterior design, characterized by a modern front, dynamic side and sporty rear design. Hyundai EXTER reflects the company’s vision to develop an SUV that boasts of advanced technology, Hyundai’s SUV DNA and robust driving capability. This SUV also boasts of segment best wheelbase that encapsulates the lavishness of spacious interiors for a capacious mobility experience.
With extravagant interiors and superior comfort, Hyundai EXTER has been engineered to deliver enthralling experiences of smart mobility to customers. This SUV ensures the highest level of safety and convenience along with exceptional performance. For Indian consumers, Hyundai EXTER has been developed on the tenets of five key pillars: Energetic exterior; Xtra spacious & comfortable interior; Technologically advanced; Enthusiastic & eco-friendly powertrain; Robust & reliable safety.
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