Excelsior Correspondent
JAMMU, July 10: AM Hyundai Jammu launched its sporty entry SUV, Hyundai EXTER, today, aiming to redefine the benchmark in its segment.
This SUV reflects Hyundai’s commitment to innovative design, intelligent technology, and exceptional performance.
With its modern exterior, cutting-edge technology, and unparalleled safety features, Hyundai EXTER is set to make a mark in the fast-growing SUV segment.
The unveiling ceremony took place at the flagship AM Hyundai Dealership in Jammu, attended by RTO Jammu Pankaj Bhagotra, Chairman AM Group Jatinder Mahajan, Managing Director Sanjay Mahajan, and Directors Ankur Mahajan and Akshay Mahajan.
RTO Jammu, Pankaj Bhagotra congratulated AM Hyundai on the launch of its new car and urged people to prioritize safety while driving.
Sanjay Mahajan expressed pride in introducing an SUV that embodies Hyundai’s commitment to innovation and performance. He stated that Hyundai EXTER’s design, technology, and safety features would exceed customer expectations and reinforce Hyundai’s position as India’s leading smart mobility solutions provider.
Hyundai EXTER draws inspiration from the outdoors and travel, reflected in the key communication of “Think outside. Think EXTER.” The SUV’s design showcases Hyundai’s “Sensuous Sportiness” identity with a striking exterior, including a modern front, dynamic sides, and a sporty rear.
It emphasizes advanced technology, Hyundai’s SUV DNA, and robust driving capability. The spacious interiors provide a luxurious mobility experience, thanks to the segment’s best wheelbase.
The brand ambassador for Hyundai EXTER is cricketing youth icon Hardik Pandya, known for his energetic and vibrant lifestyle. He perfectly aligns with the SUV’s target audience of Gen MZ, who seek outdoor expeditions and leisure. Hardik Pandya’s energy, engagement, and imagery make him an ideal fit for championing the brand campaign of Hyundai EXTER.
Hyundai EXTER has been engineered to deliver smart mobility experiences, offering extravagant interiors, superior comfort, and exceptional performance. It prioritizes safety and convenience, ensuring the highest level of protection for customers.
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