Excelsior Correspondent
JAMMU, Mar 23: Tata Motors, India’s leading automobile manufacturer, today unveiled SUV brand, the Nexon in the Dark avatar for both its ICE and EV offerings in a function held here today.
The Company also launched their premium SUVs, the new Safari and the new Harrier in their Dark versions, available at a starting price of Rs 11.45 lakh
The vehicle was launched in presence of AM Group Chairman, Jatinder Gupta, MD Sanjay Mahajan, Directors Ankur Mahajan, Akshay Mahajan and Tarun Malhotra.
Speaking on the occasion, Vivek Srivatsa,Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The Dark edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences. Flaunting a captivating exterior design and a feature rich interior, the new Dark family comprising of the Nexon.ev, Nexon, Harrier and the Safari are back and are better than ever.”
We are also excited to bring to you our newest campaign, especially conceptualised for this range which is sure to evoke a sense of exhilaration and empowerment, inviting individuals to explore the unparalleled capabilities of the new Dark range, synonymous with luxury and superior craftsmanship.”
The exterior design of the Nexon Dark showcases a bold and aggressive SUV style, characterized by a chiseled hood, sleek LED lamps, and a dynamic stance.
Harrier and Safari, These OMEGARC twins, comprising the dynamic and youthful 5-Seater Tata Harrier and the premium and luxurious Flagship 7-Seater Tata Safari in the new Dark avatar, are further relevated with an array of premium features.
Both models offer a luxurious and comfortable driving experience with Dual Zone Fully Automatic Temperature Control, Touch-based Central Control Panel with multifunction, and Leatherette seats adorned with the Dark logo on the headrests.
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