Excelsior Correspondent
JAMMU, Oct 29: AM Tata today launched Punch micro-SUV in four variants starting at Rs 5.49 lakh (ex-showroom).
Punch is based on the ALFA-ARC of Altroz. Punch will compete with the likes of Nissan Magnite, Renault Kiger, Hyundai Grand i10 Nios, and Maruti Suzuki Swift.
The car was unveiled by Super Dancer fame 10 years old dancer Arshiya Sharma in presence of Chairman AM Group Jatinder Gupta along with Managing Director Sanjay Mahajan, Directors Ankur Mahajan, Tarun Malhotra and Akshay Mahajan.
Inside the Punch, the upholstery is stitched in black with a signature tri-arrow design. The feature lift includes 7-inch connected infotainment, 7-inch semi-digital driver display, Harman Kardon Stereo System and automatic AC.
Pure MT is priced at Rs 5.49 lakh, Adventure MT at Rs 6.39 lakh, Accomplished MT at Rs 7.29 lakh and Creative: Rs 8.49 lakh (AMT variants are Rs 60,000 expensive).
Unveiling this much-awaited SUV, Shailesh Chandra President, Passenger Vehicle Business Unit, Tata Motors said, “Tata Punch, as the name suggest is an energetic vehicle with a capability to go anywhere. Light on its feet and strong in its caliber, this is a vehicle which truly punches above its weight. With the perfect combination of stunning design, technology and driving dynamics, the Punch will come equipped with superlative features and an architecture that has proven its versatility in all forms. True to the SUV genes of all Tata Motors’ products and catering to needs of customers who are looking for a compact city car with pure SUV characteristics, Punch will be the fourth addition to our SUV family, widening the range of options for all to choose from.
Intelligently designed in a compact footprint, the Tata Punch will be a high impact SUV and will redefine this crowded market. Its muscular surfacing and an athletic look make a perfect amalgamation for a tough SUV, living up to its bigger brothers. With lightweight, modular and flexible characteristics, the Alfa architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle. Conceptualized to redefine the SUV segment, the Punch is all set enter the market this festive season and create a niche of its own”.
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