Excelsior Correspondent
JAMMU, Mar 3: Amazon Tatkal, a unique initiative enables Small and Medium Businesses (SMBs) to get online and sell on Amazon.in in less than 60 minutes.
Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon.in in real time and experience the benefits of launching an online business, said Rohit Kulkarni, Senior Manager, New Initiatives, Amazon India while interacting with media persons here today.
He stated that Amazon Tatkal was stationed at Gole Market Gandhi Nagar yesterday. It will be stationed at Kacchi Chawni today, Jewel Chowk and Talab Tillo tomorrow, Raghunath Market and Gummat Bazaar on March 5. It will traverse the entire country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot, he added.
“Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result many interested sellers tend to put off on boarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease in 60 minutes”, he informed.
Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months. Specially trained company representatives will educate sellers on the benefits of selling online, introduce them to the specialised seller services offered by Amazon.in including innovations like Easy Ship, Fulfilment by Amazon as well as Global Selling and launch interested sellers on the Amazon platform, helping them with on-the-spot imaging and cataloguing tasks.
Amazon.in also recently launched a lending program for sellers through an independent, third party partner to offer secured and unsecured loans to sellers from Rs 5 lakh to INR 2 crores at very competitive interest rates, he informed.
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