Excelsior Correspondent
JAMMU, Nov 2: BIBA, India’s leading name in ethnic wear for women, today announced the grand opening of its latest premium showroom in Jammu.
The store was inaugurated by chief guest Y V Sharma, former President of the Chamber of Commerce and Industry, Jammu (CCIJ).
Speaking on the occasion, Y V Sharma commended the efforts of promoters for opening premium BIBA showroom at Wave Mall in Jammu.
Raj Kumar Padha, President of the Chamber of Tourism Trade and Industry, Katra informed that BIBA has been a pioneer in the Indian ethnic fashion industry, creating timeless collections that marry traditional Indian aesthetics with modern designs.
“With an unwavering dedication to quality and affordability, BIBA continues to empower the modern Indian woman with versatile, ready-to-wear ethnic clothing that embodies elegance and style,” he said.
As the first-ever brand in India to introduce ready-made ethnic wear for women, BIBA has redefined the ethnic fashion landscape by blending tradition with contemporary style.
With decades in the retail industry, BIBA continues to set the benchmark for ethnic wear, combining craftsmanship, innovation, and a deep understanding of Indian culture.
The Wave Mall showroom will showcase the latest designs that reflect the evolution of Indian ethnic wear, offering an impressive range of garments suited for every occasion, from everyday elegance to festive celebrations.
BIBA launches two distinct collections each year, in sync with the latest trends and fashion seasons, while remaining true to the brand’s rich heritage.
Visitors to the new Wave Mall showroom can expect a premium shopping experience and a chance to explore BIBA’s curated range of salwar suits, kurtas, and festive wear, all crafted to enhance the grace and beauty of Indian women and girls.
The new showroom welcomes everyone to experience firsthand the artistry and heritage of Indian ethnic wear, now available with the convenience and style that BIBA is renowned for.
Among others who graced the event included Rajni Kant and Ravinder Sharma.
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