Excelsior Correspondent
JAMMU, Dec 3: BIBA- a leading ethnic apparel brand opened its first flagship store in the Union Territory at Apsra Road Gandhi Nagar, here today.
The store boasts several unique elements that have been specially conceptualised by BIBA design team. The store will house BIBA’s latest collections across various segments like apparel and accessories.
Spread over 1800 square feet, the store showcases the brand in a unique and innovative design layout which was inaugurated by Siddharth Bindra, Managing Director BIBA along with Rahul Mittal from Mittal Retail.
Commenting on the launch of the new store in Jammu, Sidddharth Bindra and Rahul Mittal said that they were excited to launch our new store in Jammu with an enhanced customer experience and a retail design that showcases the entire collection very well. “The newly launched winter collection will get great response in Jammu for which the new store is perfectly in sync with BIBA’s vision of fast yet steady expansion in the country.”
“With growing number of fashion-conscious customers, this new outlet will be fruitful and will get the right kind of football. BIBA now has 300 plus stores in the country across 126 cities,” they asserted.
The store will ensure that the consumers were presented with a fashionable and broader range of ethnic wear and accessories.
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