Excelsior Correspondent
JAMMU, Aug 18: In a strategic move to enhance its social media presence and outreach, the Bharatiya Janata Party (BJP) Jammu & Kashmir has nominated former Minister, Priya Sethi as its Social Media Prabhari. Known for her leadership qualities and effective communication skills, Sethi is set to play a pivotal role in bolstering the party’s digital engagement across the region, a handout issued here today said.
The party has assigned this important responsibility to Priya Sethi, a former Minister and senior BJP leader in view of her previous track record and contribution as Minister, Mahila Morcha president as well as National Executive Member. Her deep-rooted understanding of regional issues and her ability to connect with people from various backgrounds made her an ideal choice for this crucial role, the handout added.
As the Social Media Prabhari, Sethi aims to leverage the power of social platforms to disseminate the party’s message, showcase its achievements, and engage with citizens on a more personal level. Her appointment comes at a time when political parties are increasingly recognizing the significance of digital media in shaping public opinion and garnering support while BJP certainly is taking advantage of identifying the potential of social media since its inception.
“I am honored to take on this responsibility and contribute to the party’s efforts in fostering meaningful dialogues and strengthening our connection with the people of Jammu & Kashmir, I accept this role with a fervent commitment to harnessing the potency of technology for democratic discourse. The digital realm shall serve as a conduit for nuanced conversations, fostering informed civic engagement,” said Sethi in response to her new role.
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