Excelsior Correspondent
JAMMU, Apr 20: Blue Star is going to open its manufacturing unit in Samba and first preference will be given to talented youth of Jammu and Kashmir.
This was disclosed by B Thiagarajan, Joint Managing Director, Blue Star Limited during a press conference here today. He was accompanied by Ajay Vakil, Regional Manager, North, Room Airconditioners Division, DH Roy, VP, Procurement and Supply Chain and Deepak Gurnani, Area Manager, Room Airconditioners Division.
B Thiagarajan stated that the market for room airconditioners is expected to grow by around 15 per cent in FY17 and considering our 5-year track record of outperforming the market coupled with our impressive new energy-efficient, eco-friendly and smart product range, we hope to achieve a market share of 12 per cent in FY17.
He also announced the launch of a stylish range of airconditioners comprising a wide array of highly energy-efficient as well as eco-friendly split airconditioners for the residential and commercial segments.
Blue Star’s new line-up of room airconditioners consists of over 135 models. This stellar range of airconditioners is in line with the new energy standards prescribed by the Bureau of Energy Efficiency (BEE), he said, adding that Blue Star is amongst the first companies to comply with BEE’s voluntary labelling programme for inverter split airconditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-star category, as per the new BEE standards.
He stated that all models have been designed to operate non-stop even at 50 degree Celsius. The entire range of star-rated inverter split airconditioners is equipped to function smoothly within a voltage range of 160V to 270V, without the aid of an external voltage stabiliser. This is of a huge advantage in locations with high voltage fluctuations. 8 of the 16 models of 5-star inverter split airconditioners will be equipped with a ‘smart’ Wi-Fi feature which enables the customer to operate the machine from any remote place within the Wi-Fi network, B Thiagarajan maintained.
The Company plans to invest over Rs 30 crores on new product development as well as its research and design initiatives in FY17 in order to continue its endeavour to develop customised, modern and sophisticated products which can compete with the best in the world.
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