Excelsior Correspondent
JAMMU, Aug 27: Focusing on the little things that make a big difference, BPL has launched an innovative range of thoughtfully-designed consumer electronics aimed at making even the most discerning customers happy.
For clean cooling throughout the day, the customers can now choose from a wide range of BPL ACs with powerful sighttech filtration. Also on the offer are anti-bacterial and anti-dust decorative fans, if the customer prefers a soothing flow of fresh air. For those who love food, BPL’s refrigerators with NaturaFresh technology are a boon. Foods stored inside remain fresh and smell fresh too.
With a wide variety of content available across various platforms, customers are demanding TVs that are adaptable and smart. BPL’s new range of 4K Android Smart TVs come with an Edge-to-Edge display and gives the viewer a crystal-clear, bezel-free viewing experience. To help save water, BPL has a wide range of washing machines that use up to 30 per cent less water without compromising on the wash quality. Energy-conscious customers will be delighted with the range of Magic Sensor lights that switch on/off automatically based on human presence.
Audiophiles are in for a treat with BPL’s range of audio devices with extra-long-hours playing capacity. Apart from this, there is a wide range of small kitchen and home-appliances, and personal care electronics to choose from.
A comprehensive campaign will be launched across social media, TV, and print to increase customer awareness about the same.
BPL’s products are available across the country through a wide network of local electronic stores, large format stores & modern retail outlets. Customers can shop for the desired product/s by visiting the nearest store and/or on the websites of leading retailers. Special finance offers are available from Bajaj, IDFC, HDFC, and Pine Labs.
BPL products are marketed in India exclusively by Reliance Retail. BPL is a registered trademark of BPL Limited and is used under license by Reliance Retail Limited.
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