NEW DELHI, Aug 26: Country’s leading Multi System Operators (MSOs) have come together for a common promotional scheme, under which they would offer the consumers digital cable set-top boxes at a discounted price of Rs 799 each.
The scheme is aimed to help timely implementation of the government mandate of digitisation of cable TV services and is being launched through the MSO Alliance, which includes all major MSOs like Siti Cable, In Cable, Digicable, Hathway, and DEN Networks.
“The decision to form an alliance has been taken under the guidance of Ministry of Information & Broadcasting to enforce confidence among consumers and remove any kind of confusion regarding digital addressable system,” MSO Alliance Secretary S N Sharma said in a statement.
“The alliance will work towards mass digitisation of cable and quick deployment of set top boxes,” he said, while adding that the MSO Alliance will advertise the promotional offer through print and digital media.
The Ministry of Information and Broadcasting has set a deadline of October 31 for complete switch over of cable TV to digital platform in the four metros of Delhi, Mumbai, Chennai and Kolkata in the first phase. The earlier deadline for this phase was June 30, 2012.
As a part of the promotional offer, valid for one month, digital cable systems or set-top boxes would be provided to consumers across the cable platforms at a standard price of Rs 799 each.
Apart from offering more channels in digital quality, the advantages of digital cable services include weather-proof services that are not interrupted by rain. Besides, this service is provided through the local cable operator. (PTI)
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