Mehak Gupta Grover
Make in India- a campaign intended to boost the domestic manufacturing industry and attract foreign investors to invest into Indian economy. The main intention of reviving manufacturing businesses in India is that most entrepreneurs are moving out of the country due to its low rank in ease of doing business ratings. Mr. Narendra Modi started this campaign with a vision for all ” dream and do”. Even it’s logo- an elegant lion with ashoka chakra-represents India’s success in all spheres.
Culture of India is the way of living of the people of India. Indian religions, philosophy and cuisines have had a profound impact across the world. It is one of the world’s oldest civilisations. It is a country rich in natural resources. Labour is aplenty and skilled labour is easily available. Asia is becoming the outsourcing hub of the world, with which India would soon become the preferred manufacturing destination of most investors across the globe.
What is the core idea behind this campaign? What will happen if many foreign companies set their manufacturing units in India? It will create more employment – more industries means more new job opportunities. It will act as a vitamin injection to employment sector. The major hindrance in Make in India campaign is that labour laws are still not that conducive. The bureaucratic approach of government, lack of robust transport networks and widespread corruption makes it more difficult for manufacturers to achieve timely and adequate productions.
Make in India is the responsibility of all the countrymen. We can encourage it by being a part of it either as a manufacturer or as a consumer. Manufacturing is a key to employment at lower levels. They need to be employed by the factories, so that their next generation can move up and grow up in the ladder. It is a key to technology and service prowess. But, it is also true that we need to go beyond just manufacturing. We need to have a policy that pushes all kinds of entrepreneurship. We need to focus more on creating an internal market. We need to radically debureaucratise, deregulate, cut paper work and remove notorious legal and infrastructure hurdles for starting and doing business in India.
‘ Make in India’ will have to go quickly from being a statement of intent to real action on the ground. Markets across Indian towns and cities are flooded with Chinese products, which are grim reminders of how ‘ Made in China’ has come to dominate our homes and offices. From furnitures and gadgets to industrial equipments, India is importing almost all products from its neighbours. As a result, the rapidly growing bilateral trade between the two neighbours is tilting heavily in China ‘s favour.
Great inspirational words of Modiji –
” Come, Make in India; come, manufacture in India. Sell in any country of the world but manufacture in India. We have got skill, talent, discipline and determination to do something. Our country is powerful. Come, Make in India. ”
The wheels of change are fast moving. India is truly undergoing a phenomenal transformation. From ‘Swachh Bharat campaign’ to ‘Make in India’ ; ‘Selfie with daughter ‘ to ‘ Bharat for Bhutan’ ; Prime Minister Narendra Modi has very catchy phrases for every policy. He has even left an indelible mark on body politic, especially the spoken politic. Question is not whether all these missions are a success or not , important is at least these campaigns are on the mouth of every Indian. Gradually the action will also be accomplished. Expectations always drive outcomes. Setting positive expectations leads to positive outcomes.
This is truly a time of great belief for India and it’s people. We have a strong pro – industry government, global economy is picking up and our core advantages are still strong. There is long journey ahead of us- from reviving the industry to achieving global competitiveness.
‘ Make in India’ concept is good and has got off to a dream start. Now, the government needs to prioritise and set the right goals. We need to pick the right options for growth! The way things are going, the next ten years would surely be lot more better and optimistic.
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