CBC concludes its 3 day Outreach Campaign at Rajouri

Excelsior Correspondent

RAJOURI, Dec 22: The 3 day outreach program namely medium (Integrated Communication & Outreach Programme) ICOP organised by the Central Bureau of Communication(CBC), Ministry of Information and Broadcasting Government of India concluded today.
This was the first program of its kind at the district headquarters in which comprehensive mass awareness about various schemes and welfare measures being implemented throughout the country was created.
Apart from this, information about the objectives and vision of the Azadi Ka Amrit Mahotsav was also provided to participants which included the new initiatives of Swaraj Television Series and Azadi Quest Mobile Games.
SSP Rajouri, Mohammad Aslam was the chief guest on the occasion & Joint Director CBC Jammu presided over the function.
In his address, the Chief Guest appreciated CBC for organising the outreach programmes in the district especially in the campus of Degree College to cater to the young population. He said that in the present age, information is a very powerful tool for empowering masses and there is a need to reach out to the people living in the rural areas.
He impressed upon the people to avail benefits of different welfare programs being implemented across various sectors by Government of India as well as JK administration.
A large number of people including Anganwadi workers, students and local people participated in the program and got benefitted from the schemes projected through various means.
Welcoming the guests, Ghulam Abass, Joint Director, CBC, Regional Office, Jammu said that the onus to avail benefits of the government schemes lies with the citizens. He said that a joint effort by the policy makers, communicators, citizens as well as those responsible for the implementation at the ground level is needed to ensure the welfare schemes serve the intended purposes. He said under PMs 15 point programme for minorities, special attention is given to the states and UTs where a substantial minority population is present. He further said that Governments of India has various schemes for and individual which one can avail right from pre-natal stage to death.
Vijay Mattoo I/c FPO Poonch conducted the proceedings, while Sunil Kumar I/c FPO Rajouri conducted open quiz competition.