KOLKATA, Mar 21: CEAT on Friday announced the launch of three advanced tyre innovations for its SportDrive range, further strengthening its presence in the ultra-high performance and luxury four-wheeler segment.
With these launches, CEAT becomes the first Indian tyre manufacturer to produce Run-Flat tyres and 21-inch ZR-rated tyres capable of handling speeds greater than 300 KMPH with CALM Technology, marking a significant milestone in India’s automotive manufacturing capabilities.
Tested rigorously at leading international automotive facilities in Germany, CEAT’s latest offerings adhere to the highest standards of performance and safety.
Speaking on the occasion of the launch, Arnab Banerjee, MD and CEO, CEAT, said: “Under the new SportDrive range of tyres, CEAT with the launch of ZR-rated tyres, CALM Technology and Run-Flat tyres, strengthens its position as a premium, technology-driven brand. These innovations reflect our commitment to enhancing safety, comfort, and performance for luxury and high-performance vehicle owners. We are proud to be the first Indian company to introduce Run-Flat Tyres, reinforcing our leadership in the four-wheeler tyre segment.”
Lakshmi Narayanan B., CMO at CEAT, added: “CEAT’s latest innovations are a testament to our relentless pursuit of excellence in tyre engineering. The new range of SportDrive with Run-Flat Tyres and ZR-rated tyres with CALM Technology have been rigorously tested at our state-of-the-art facilities in Germany, blending our rich Italian heritage with precise German engineering to deliver tyres that meet the exacting standards of luxury vehicle owners worldwide.” (UNI)
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