Excelsior Correspondent
Srinagar, June 14: CEAT Limited, a renowned tyre manufacturer, has launched ‘CEAT Bike Mobile Crew’, an ingenious bike repair service specifically tailored to meet the needs of stranded motorcyclists in remote areas with it already being piloted in Ladakh.
The initiative aims to address the challenges faced by riders in regions with challenging terrains, limited access to servicing professionals, and no mobile network coverage.
‘CEAT Bike Mobile Crew’ is currently being piloted in Sarchu and Mahe in Ladakh, while the program has ambitious plans to expand its services to other popular biking destinations throughout India.
The initiative offers comprehensive on-site services, including tyre and full bike repairs, enabling riders to continue their journeys safely in remote locations.
Expressing his enthusiasm, Lakshmi Narayanan B, Chief Marketing Officer of CEAT Limited, said: “CEAT Limited is excited to introduce CEAT Bike Mobile Crew, an innovative bike repair service catering to bikers in remote regions. We address the challenges of limited access to professionals and no mobile network coverage, ensuring timely repairs and maintenance in hard-to-reach locations. Our skilled team enhances the biking experience, prioritizing safety in challenging terrains.”
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