NEW YORK, Mar 23: Celebrities who endorse specific foods in TV commercials are a powerful influence on children, and that effect may extend beyond the advertisement itself, according to a new study from the UK. Based on observations of 181 children, researchers found the kids ate more potato chips after seeing ads featuring a popular UK sports figure – and after seeing him as the host of a TV show – than kids who watched commercials for toys and nuts. (agencies)
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