Chip maker AMD appoints Colette LaForce as SVP and CMO

NEW DELHI, May 7: Computer chip maker AMD today said it has appointed Colette LaForce as Senior Vice-President and Chief Marketing Officer with effect from May 14, 2012.
LaForce will join AMD from Dell, where she is now Global Vice President and Chief Marketing Officer.
She will report to AMD President and Chief Executive Officer Rory Read and will be based in Austin, Texas, AMD said in a statement.
In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing, it added.
“Colette brings strong technology marketing and brand-building experience, a fresh perspective and a results-oriented approach that will strengthen AMD’s global marketing organisation,” Read said in the statement. (PTI)