Excelsior Correspondent
JAMMU, Nov 29: De Beers Forevermark, the diamond brand from the De Beers Group has opened doors to the first De Beers Forevermark Boutique at Shahnafaz Road, Hazratganj, Lucknow.
This is the 11th De Beers Forevermark Boutique in the country and the fourth one in partnership with their most trusted retailer, Fortofino-De Beers Forevermark, Leading Partner PAN India.
Each De Beers Forevermark diamond receives the unique De Beers Forevermark inscription and proof that it has been cared for along its journey.
De Beers individually selects beautiful, rare and responsibly sourced diamonds for De Beers Forevermark. Of the world’s natural diamonds, less than 1 per cent are eligible to be selected as De Beers Forevermark. Each De Beers Forevermark diamond receives the unique.
Highlighting the partnership, Sanjeev Saraf, CMD, Fortofino said, “We have been associated with De Beers Forevermark as their leading pan India partner for many years now and we extend this remarkable brand and its products through all our 10 exclusive stores in Jammu, Ludhiana, Gurgaon, Ambala, Chandigarh and now at Lucknow. Also it is only due to the enormous success already achieved, we have now launched, De Beers Forevermark’s exclusive boutique in Lucknow”.
“It gives us immense pleasure to strengthen our partnership with De Beers Forevermark, the diamond experts from the De Beers Group who offers the best quality of diamonds to its partners, with its stringent selection process. Each De Beers Forevermark diamond is uniquely inscribed and comes with a guarantee that every diamond is genuine and natural. This provides an additional assurance to our customers”, Saraf added.
“With exclusive designs and offerings from De Beers Forevermark, we aim to provide a contemporary retail experience to our consumers in Lucknow. At this momentous moment, the family of Fortofino & Silverlines thanks all our esteemed customers for believing, trusting and choosing us as their preferred jewellery brand”, Saraf informed.
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